Latest PR Assignment: Dali News Release . . .

News release assignment, due: (to be determined).

Write a standard news release, including subject line in e-mail, headline, and a summary lead, plus the full release in typical inverted pyramid style. You can add some things as you wish, as long as they’re reasonable. Here are the copy points or facts, in no particular order of importance:

·        Salvador Dali was a Spanish painter and the leading surrealist artist of his time (born 1904, died 1989).

·        The exhibition is sponsored by a grant from M& T Bank of Buffalo.

·        You work for the Albright-Knox Art Museum in Buffalo, as a PR specialist.

·        Exhibition times: weekdays and weekends, 9 a.m. to 9 p.m.

·        An exhibition of all 20 of Dali’s large-scale masterpieces. First one was done in 1950, last one in 1970. First time that all of these huge works have been shown together in a single exhibition.

·        Opens April 1 and runs through August 30.

·        Admission is $20 adults, free for children 12 and under.

·        Will occupy all the large second-floor rooms of the Museum, located at 1285 Elmwood Avenue in Buffalo.

·        Quote museum director Louis Grachos about importance of this show.

·        Add information about Dali to help readers better understand who he was.

·        These large works explored historical, religious, and scientific themes.

·        Exhibition has a title: “Dali in Large Dimension”

* Come up with a brief "boiler plate" line

News Release Assignment due: (to be determined)

Graded News Release Assignment:

Write a straight news release – using a one-sentence Summary Lead paragraph – based on the following information. It’s intended for a Buffalo-area audience.

WHAT: A new hypnosis group formed

WHO: Western New York Hypnosis Society

WHAT: First meeting of this newly formed group will be: Saturday, March 4, 1 p.m. to 3 p.m.

WHERE: Amherst Community Center. Location: 1200 Harlem Rd., Amherst

WHY: An open forum for anyone interest in the subject of hypnosis. They can be professional or amateur.

WHO: Mark L. Summer, Ph.D., hypnotherapist, will lead discussions. Quote him about the group’s purpose, objectives, etc. Add information as you see fit about the popularity of hypnosis; statistics that may be relevant; doubts some may have – whatever. You may wish to do some research via the Internet about hypnosis.

Also: Let readers know what they can do for more information. Meetings are admission-free.

BOILER PLATE: Come up with one.