Assignments for Introduction to Public Relations

PR 322

Spring 2013 semester – Daemen College

 

ASSIGNMENT:                                                           DUE DATE:

 

News release                                                             

Pitch Letter                                                                

Mid-Term                                                                   March

Case Activity – pg. 381 in text: 3-part assignment - You'll do all three items.

Involving a news release, pitch letter, and media advisory. One overall grade will be assessed, based on your overall handling of this multi-task assignment. Be sure to read the precise directions very carefully and produce only what is asked.

                 

Case Activity (Program Planning): “Sunshine Café”, pg. 161 in book. 

                     

Crisis Management Case Activity (separate sheet

will be given to you for this assignment; or, it will be posted on this blog)                    

    

In-Class Oral Presentation (details to be announced).                              

Key Chapter Readings (not necessarily limited to these):

Ch. 1 – What is public relations?

Ch. 4 – PR departments & firms

Ch. 14 – News releases, media alerts, pitch letters

Ch. 6 – Program Planning

Ch. 10 – Conflict Management: Dealing with Issues, Risks &

Crises

Ch. 11 – Public opinion and persuasion

(Note: This is not necessarily a complete list of readings and assignments – graded or otherwise – and is subject to change.)